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Sponsorship opportunities for trade shows.
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But they do need to be approached differently, and having the right strategy in place will help you thrive in the virtual and hybrid world. According to Forbes, there will be a comeback for trade shows - we've already seen it. Trade shows aren’t just for in-person events, but for virtual events and hybrid events as well. While trade shows flourish in-person, much of what makes them what they are – networking, appointments, leads – still works virtually. This broadened reach and increased accessibility opens up new opportunities for meetings and events. Conferences, happy hours, and virtual trade shows still translate when brought to the computer screen, often with as much as 8x the number of registrations that in-person events have. The beauty of owning your virtual exhibit is your visibility into user interaction, and ability to re-plan and re-market it as often as needed.If there’s anything we’ve learned in the last year, it’s that any event can go virtual. Remember – a goal without a plan is just a wish! If you planned ahead and still don’t hit all your goals, that’s okay. Re-engage registrants who did not attend after the event. Create a contest or sweepstakes for registered attendees to build excitement leading up to your event. Post a banner on your site’s home page and incentivize your channel partners to do the same. Offer an on-demand version on your website after the event. After all, this gives them an excuse to call that customer or prospect again.Ĭreate an event schedule that encourages pre-registration. Utilize paid and organic social media to promote your event. Use email to invite them and send out reminders as your event date approaches. You need a promotions plan that will attract, inform, and continually engage your targeted attendees.
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Simply creating a virtual trade show booth doesn’t guarantee people will come. Don’t be afraid to explore the possibilities. There are so many options from which to choose. Remember – digital distraction is just one pop-up task reminder away, so you want your virtual exhibit to be immersive and interactive. And you can give visitors a way to share your event with others within their organization or on social media. Create a discussion board so your visitors can network with each other. Offer a meeting scheduler or an RFQ form to entice conversion. You can provide brochures or a downloadable presentation that summarizes your event. Do different decision makers have different needs?Create personalized tracks. Do you want feedback from your audience? Create polls and gamify them. Is your product or service complicated? Plan for live chat. Then promote your product or service in a way that is engaging, relevant and meaningful for your attendees. Make sure your virtual show is designed for and about your target customers and the problems they’re trying to solve. But that’s neither efficient nor effective. With the whole of the world wide web as potential attendees, it can be tempting to try to attract them all.